SEO For Lawyers
What is SEO?
SEO is the acronym for Search Engine Optimization or Search Engine Optimizer. This is exactly what it sounds like – making the pages of your website so attractive to search engines that they rank you highly in search results for keywords and phrases. For example, if you are a Divorce Lawyer in Watkinsville Georgia, you’d like to be on the first page of results when someone searches for “Divorce lawyer in Watkinsville Georgia” (among other phrases!).
SEO involves understanding what the search engines look for, what they like, and what they don’t like. It involves a long term investment of continuous effort to rise past your competitors; for your website to rank higher in Google, you need to execute a strategy. There is technical execution (how your site is marked up) and there are content quality aspects.
Google, Bing, Yahoo – they all have programs (bots) that crawl the web all the time looking for new or updated information. What they find when they happen upon your site matters, and is a huge factor into how they rank you.
Can’t I do SEO myself?
I don’t know you personally, but I’m guessing you could give it a pretty solid try. The basic ideas of SEO are pretty straight forward. But just like I wouldn’t represent myself in court, you should consider the benefit of having an expert managing this for you.
Do you have time to update your website regularly? Do you have time to find SEO flaws, correct them, and retest them? Do you have the technical chops to recode something that is causing an issue for your SEO? Do you invest in the tools needed to monitor your competitors and adjust your site on the fly? I think you see what I’m getting at.
You need to focus on your core service, and outsource this work to someone who will manage it and get it done properly.
My web guy/gal did our SEO three years ago.
Did they? Let’s assume they did it all right three years ago – guess what? It’s all changed now. Is your site mobile friendly? Responsive? Are your backlinks legit?
If your site is two or three years old, it’s too old to be ranking effectively.
Why not let us do a free consultation for you and help you see the current state of affairs. You might be surprised.
If they did a great job on your site initially, let’s talk about how it’s managed. Do they provide you with monthly reporting? Weekly? Do they monitor your position based on keywords that are important to you? Do they suggest content and other updates that keep you modern? I think we can still help you!
If they did a terrible job, don’t worry – Datahammer can help right the ship. We can provide you with a list of items to change and you can have them change it. You can hire us to manage your site take care of the updates as needed, too. Either way.
How to pick an SEO consultant/business/partner.
There are many, many results returned when you Google “SEO for lawyers”. Like… a lot. How do you sift through the background noise and find the right person/company to help you out?
Here is my advice. This may not land me business, but it will be very honest.
- Speak to someone at the firm/the consultant. Is there a phone number? If there isn’t a phone number, move on.
- Get some credentials – not just a glance at past customers. Who will be running your project? What is their background?
- The lowest quoted price isn’t a good filter for you to use. I could charge half of what my competitors charged if I shipped all the work to India, or if I didn’t give you the hours I promise you. If the price seems too low, you can bet there will be outsourcing or inexperience behind it.
- Ask about specific deliverables and expectations. Will there be reporting and measurement? If a firm isn’t willing to measure results, don’t pick them. Remember, you aren’t paying them for hopes and wishes – you want to steadily see success in your rankings.
- If you are a small firm, work with a small firm. You don’t need a 9-12 person agency. They will cost you more just because they have the overhead to support. Those agencies probably offer services beyond what you need, and you pay for all 12 of those people even though you only need a single qualified contact.
Can’t I do this myself? : Part II.
I know, it’s frustrating and expensive. You will have to make some calls, find a business that seems trustworthy, and then get through a kick off meeting. Month by month you’ll be wondering if you are getting what you want. Why not just do it yourself?
Again, I promise, unless you are real nerd, you aren’t going to learn to program and put 10-20 hours into your website every month. You just aren’t. Pay an expert, and focus on your career.